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Heineken® Experience tickets
Attractions & guided tours
Amsterdam, Netherlands
4.54/5
Free Cancellation
Language:
English
Mobile voucher accepted
Duration: 1 Hour 30 Minutes
Do this because
Enter the world of the Heineken® brand and discover the secrets of how Heineken® beer is brewed
Enjoy an interactive show, take part in beer tasting and pour the perfect star-served Heineken
Taste of one of the world´s most popular beers including different homegrown varieties
What to expect
The Heineken® Experience is a thrilling tour on which you will discover all the secrets of beer making and learn about the history of the world-famous Heineken® brewery. There will be no shortage of surprises, including the chance to create a personalized bottle with your own name. Of course, at the center of the Heineken Experience, you'll be able to taste one of the most popular beers in the world!Being one of the most famous and popular beers in the world, not finding Heineken® in the menu of a pub is almost impossible! Beloved in Europe (and not only), Heineken® is not only the domestic beer, but also an institution in Holland. It was born in Amsterdam in 1863 and has now become the third-largest beer producer in the world.In 1988, the Heineken family closed the old factory in Amsterdam to open a bigger and more modern one outside of town, using the first as an attraction for fans. It has been welcoming visitors from all over the globe for more than 20 years, and now offers visitors a range of interactive entertainment. Whoever loves beer cannot miss the Heineken Experience!
What's included
Entrance ticket to the Heineken Experience
2 Heineken® beers
Self-guided tour
What to remember
You must be 18 years or older to enter the Heineken ExperienceA valid ID will be required upon arrival.Not suitable for:
wheelchair users
Childeren under 18 years (not allowed)
Know in advance:
the brewery is only accepting a limited number of guests, you may enter the Heineken Experience ONLY at the time you have selected during the booking
there is no entry without an online ticket; note there is a strict time policy, you must be on time
Provider
Heineken Experience
Booking Fee
Good news! No extra fees are applied to this booking.
Cancellation Fee
Receive a 100% refund if you cancel up to 1 day before the experience begins
Where
Stadhouderskade 78, 1072 AE, Amsterdam
Meeting point:
You may enter the Heineken Experience ONLY at the time you have selected during booking. Note there is a strict time policy, you must be on time.
Reviews
Excellent
4.5/5
Based on
100 reviews from verified customers
A
Anonymous
May 2026
From United Kingdom
Excellent
A
Anonymous
May 2026
From Portugal
Excellent
A
Anonymous
March 2026
From United Kingdom
Excellent
Had a great time, staff all very welcoming and friendly and some fantastic refreshments, thankyou
A
Anonymous
January 2026
From Spain
Excellent
Enjoy the tour very much, and it has interesting things to interact with
A
Anonymous
January 2026
From France
Average
A
Anonymous
November 2025
From United Kingdom
Excellent
All of the staff's 'happy' attitude, along with knowledge and desire to help, made for a really enjoyable afternoon.
A
Anonymous
November 2025
From United Kingdom
Great
We had a great time at the Heineken Experience! The tour was interesting and well put together, with lots of fun interactive elements along the way. The atmosphere was lively, and we shared plenty of laughs. The lager at the end was a highlight — fresh and delicious
A
Anonymous
October 2025
From Portugal
Great
A
Anonymous
October 2025
From United Kingdom
Great
Really enjoyed our visit.
A
Anonymous
September 2025
From United Kingdom
Excellent
Tour guides were brilliant and made the tour
J
Janine
August 2025
From United Kingdom
Traveled as
As a couple
- 30 years old
Excellent
Brilliant experience worth every penny
A
Anonymous
August 2025
From Italy
Excellent
Molto interessante e la birra era buonissima mi piacerebbe visitarlo di nuovo, è una bella esperienza.
A
Anonymous
July 2025
From United Kingdom
Excellent
A
Anonymous
June 2025
From United Kingdom
Great
it was very interesting to see the heineken history and brewing process and something different
A
Anonymous
June 2025
From United Kingdom
Excellent
A
Anonymous
May 2025
From France
Excellent
A
Anonymous
April 2025
From France
Excellent
A
Anonymous
April 2025
From United Kingdom
Excellent
Had a great time
A
Anonymous
April 2025
From France
Great
A
Anonymous
March 2025
From United Kingdom
Great
Definately well worth doing and great fun
Y
Yvonne
March 2025
From United Kingdom
Traveled as
As a couple
Excellent
A
Andreas
December 2024
From Germany
Traveled as
As a couple
- 44 years old
Great
Zu viel Show
M
Marion
October 2024
From Germany
Traveled as
With friends
- 40 years old
Excellent
A
Anonymous
August 2024
From Spain
Excellent
Lo recomendable 100%
A
Anonymous
August 2024
From United Kingdom
Excellent
A
Anonymous
August 2024
From Portugal
Excellent
D
Davies947
July 2024
From United Kingdom
Traveled as
As a couple
- 46 years old
Great
Good tour Showed how it was done
A
Anonymous
June 2024
From Portugal
Great
M
Michelle Lambert
June 2024
From Portugal
Traveled as
Alone
- 23 years old
Excellent
A
Anonymous
May 2024
From United Kingdom
Excellent
Really interesting place. Beer was fantastic
A
Anonymous
May 2024
From United Kingdom
Excellent
A
Anonymous
May 2024
From United Kingdom
Excellent
Great experience with very good hosts and obviously the Ice Cold Beer
A
Andrea
May 2024
From United Kingdom
Traveled as
With family
- 42 years old
Excellent
A
Anonymous
May 2024
From United Kingdom
Excellent
A great experience the guides are excellent being funny, entertaining and educational.
Beer was also
A
Anonymous
April 2024
From Portugal
Great
A
Anonymous
April 2024
From France
Great
A
Anonymous
April 2024
From United Kingdom
Excellent
A
Anonymous
April 2024
From France
Excellent
Nous avons été surpris par l'organisation et l'accueil. Nous avons apprécié l'historique de Heineken.
Super je recommande
A
Anonymous
March 2024
From United Kingdom
Great
A
Anonymous
March 2024
From Brazil
Excellent
Tudo perfeito, sem qualquer tipo de atropelo.
Parabéns pelo profissionalismo.
Até breve,
Murilo
P
Pamela A
February 2024
From United Kingdom
Traveled as
As a couple
- 35 years old
Excellent
This was a trip for the husband and I wasn’t really looking forward to it but we both loved it. The staff were very polite and helpful on entry, great history tour at the beginning and super fun at the end. Really enjoyed making our own bottle label with our name on it. The bike karaoke, sing-along videos and football selfies were brilliant. Got to see the red bull racing car up close and the drinks in the bar at the end gave it a real party atmosphere. The staff were funny and entertaining.
A
Anonymous
February 2024
From United Kingdom
Excellent
H
Hallie
February 2024
From United Kingdom
Traveled as
As a couple
- 2 years old
Excellent
A
Anonymous
January 2024
From United Kingdom
Excellent
Full marks to all the staff for their very friendly and professional approach to the visitors.
A
Anonymous
January 2024
From United Kingdom
Excellent
Went with my partner and it was his 60th birthday the staff made so much fuss and made him feel so special. Everyone wished him happy birthday he even got given a gift bottle of beer with happy beer day on it and a free beer at the bar. All in all it made his birthday
A
Anonymous
January 2024
From United Kingdom
Excellent
Me and the wife really enjoyed the Heineken experience and really recommend going
A
Anonymous
January 2024
From Portugal
Excellent
A
Anonymous
December 2023
From France
Average
Bières gratos a la fin.
Le rooftop est bien belle vue....
A
Anonymous
December 2023
From Italy
Excellent
A
Anonymous
December 2023
From United States
Excellent
A
Anonymous
December 2023
From United Kingdom
Excellent
Great work!
A
Anonymous
November 2023
From United States
Excellent
A
Anonymous
November 2023
From United Kingdom
Excellent
A
Anonymous
October 2023
From United Kingdom
Average
it wasn’t very well organised, we ended up at the back of numerous groups because we were waiting to hear someone talk about each room we were in, etc, but some weren’t staffed. the best part was creating your personalised bottles but had to pay. wouldn’t go again or recommend to others
A
Anonymous
October 2023
From Spain
Excellent
N
Nicola
October 2023
From United Kingdom
Traveled as
With family
- 34 years old
Excellent
It was very interesting and the way its set up is good. The drinks at the end was a nice touch and the competition of pulling a perfect pint was good fun
A
Anonymous
October 2023
From United Kingdom
Excellent
We had a great time at the Heineken experience
A
Anonymous
October 2023
From Portugal
Excellent
Diversão e aprendizado! Dupla perfeita!
A
Anonymous
October 2023
From United Kingdom
Excellent
Really enjoyed it. Very interesting and a fantastic opportunity to tour the brewery.
A
Anonymous
September 2023
From Italy
Excellent
A
Anonymous
September 2023
From United Kingdom
Great
Definitely worth the tour and the beers
A
Anonymous
September 2023
From United Kingdom
Excellent
Well organised, good guides and interesting exhibits and use of visual effects.
A
Anonymous
August 2023
From United Kingdom
Excellent
Best thing to do in Amsterdam
A
Anonymous
August 2023
From United Kingdom
Excellent
All the staff were informative, and fun highly recommend it
A
Anonymous
August 2023
From United Kingdom
Excellent
A
Anonymous
August 2023
From United Kingdom
Excellent
Just really well done and well organized.
A
Anonymous
July 2023
From United Kingdom
Excellent
A
Anonymous
July 2023
From United Kingdom
Excellent
Fabulous trip well worth it, we were lucky with the weather such a lovely afternoon for a little canal cruise & learnt some interesting factors whilst sipping a glass of wine or 2
A
Anonymous
July 2023
From United Kingdom
Excellent
A
Anonymous
July 2023
From United States
Excellent
A
Anonymous
June 2023
From United Kingdom
Excellent
A
Anonymous
June 2023
From Portugal
Excellent
A
Anonymous
June 2023
From United Kingdom
Excellent
A
Anonymous
June 2023
From France
Excellent
A
Anonymous
June 2023
From Spain
Great
Las chicas y chicos que trabajan , muy amables y cuentan la historia con una gracia y muy divertidos.
Una cosa , cuendo te sirven la heineken yo pondria un poco de queso.
A
Anna-Sophie Kaliske
June 2023
From Germany
Traveled as
With friends
- 12 years old
Excellent
Nettes Personal beim Empfang und bei der Tour. Die Gruppe hätte kleiner sein können - die Hälfte hätte gereicht, so dass jeder alles sieht am Anfang, danach vermischt es sich. Wir waren ansonsten echt zufrieden, tolle Führung und Darstellung der Geschichte von Heineken.
A
Anna-Sophie Kaliske
June 2023
From Germany
Traveled as
With friends
- 12 years old
Excellent
Nettes Personal beim Empfang und bei der Tour. Die Gruppe hätte kleiner sein können - die Hälfte hätte gereicht, so dass jeder alles sieht am Anfang, danach vermischt es sich. Wir waren ansonsten echt zufrieden, tolle Führung und Darstellung der Geschichte von Heineken.
A
Anonymous
May 2023
From United States
Excellent
A
Anonymous
May 2023
From Germany
Great
A
Anonymous
May 2023
From Portugal
Excellent
É realmente uma experiência! Ambientes incríveis e tudo muito inovador… não é uma experiência clássica de visitação em indústria…. Tem painéis interativos e os funcionários são todos muito simpáticos.
A
Anonymous
May 2023
From United Kingdom
Excellent
A
Anonymous
March 2023
From United Kingdom
Excellent
A
Anonymous
March 2023
From United Kingdom
Excellent
Anyone visiting Amsterdam i would recommend this tour, it is very intetesting history and also has a fun element too.
A
Anonymous
March 2023
From United Kingdom
Excellent
A
Anonymous
March 2023
From United Kingdom
Excellent
A
Anonymous
February 2023
From Italy
Excellent
A
Anonymous
February 2023
From United Kingdom
Excellent
A
Anonymous
February 2023
From Italy
Excellent
Tutto veramente perfetto app stra consigliata pagamenti sicuri e affidabilità perfetta
A
Anonymous
January 2023
From Spain
Great
A
Anonymous
January 2023
From United Kingdom
Excellent
This is one of the best experiences and is so worth the money. It is engaging and really fun!!! I’m not a beer fan but this is a must see :)
A
Anonymous
January 2023
From Italy
Excellent
A
Anonymous
January 2023
From Italy
Excellent
Mi sono molto divertita , e stata una bella esperienza da rifare , grazie
A
Anonymous
January 2023
From Italy
Excellent
A
Anonymous
December 2022
From Italy
Excellent
Davvero da provare!
A
Anonymous
December 2022
From Spain
Excellent
A
Anonymous
November 2022
From Italy
Average
Non proprio quello che mi aspettavo ma tutto sommato soddisfacente
A
Anonymous
November 2022
From United Kingdom
Excellent
A
Anonymous
November 2022
From United Kingdom
Excellent
A
Anonymous
October 2022
From Italy
Excellent
A
Anonymous
October 2022
From United Kingdom
Excellent
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